Beginning in 2004, WorldLink launched a national media and education initiative designed to transform public understanding of the energy issue and encourage constructive social change. With a focus on young people, Power Shift builds energy literacy and inspires sustainable energy practices.
Creating a Sustainable Future
Whether one is a teacher or student, business leader or policy maker, parent or citizen, Power Shift offers timely resources that open a conversation about our energy future. The Power Shift public engagement campaign includes:
| Power Shift PBS Special Hosted and narrated by Cameron Diaz, the half-hour program explores the enormous potential of clean, renewable energy. Broadcast more than 400 times on PBS stations, Power Shift recently aired as part of the Natural Heroes television series.
Power Shift DVD A DVD version of the television special created for use in schools, homes, libraries, museums, environmental organizations, and other civic groups. Distribution through these channels has already reached millions of people and galvanized multiple state and local Power Shift programs. | Power Shift Curriculum A 60 page curriculum unit that aligns with national standards in science and social studies. Learning activities focus on such themes as Green Buildings, Energy Independence, and Green Power.
Power Shift: State-Level Initiatives Working with a consortium of organizations, WorldLink has piloted statewide Power Shift programs in California, North Carolina, Alaska, Michigan, and New York.
Power Shift Website Currently in development, this will be a media-rich web resource for teachers, students, families, and concerned citizens who want to increase their energy IQ and discover pathways for action. |
